The Rhetorical Power of Popular Culture

Considering Mediated Texts

NEW TO THIS EDITION

• New co-author Thomas G. Endres brings fresh new perspectives and insights.
• New Learning Outcomes have been added to the beginning of each chapter.
• Expanded treatment of diversity, equity, and inclusion integrated throughout with examples and applications.
• New "Considering Social Media" feature in each chapter encourage critical thinking about how the rhetorical functions of social media permeate our lived experiences today.
• Updated research expands on the coverage of theories throughout each chapter.
• New and expanded examples of popular television programs, social media, films, advertisements, and music illustrate concepts and theories throughout the text.
• New student sample essays have been added on topics including the Terraforming Mars board game and the Ocoee massacre documentary. 

KEY FEATURES

• Each chapter introduces a rhetorical theory, explores familiar examples from popular culture, and demonstrates how to describe, interpret, and evaluate today’s texts through rhetorical analysis.
• The author walks students through the steps necessary to write analyses of various forms of popular culture, including stage musicals, film, television, popular music, and advertising.
• End-of-chapter Student Essay boxes and Challenge exercises get readers involved in the hands-on process of popular cultural criticism.
• Applying What You’ve Learned boxes embedded in each chapter foster critical thinking and retention of key concepts.