How to Conduct Surveys
A Step-by-Step Guide

Seventh Edition

Arlene Fink - UCLA, Los Angeles, USA

December 2024 | 208 pages | SAGE Publications, Inc

The seventh edition of How to Conduct Surveys: A Step-by-Step Guide by Arlene Fink provides a concise and reliable resource for developing and running surveys. This practical guide walks the reader through the development of rigorous surveys and how to evaluate the credibility and usefulness of surveys created by others. The seventh edition highlights new and updated information on the use of generative artificial intelligence and increasing use of online sources, use of other new technology such as social media, Zoom, and Microsoft Teams, and new sections on cultural validity and survey recruitment. Learning objectives and a new format help students better see and retain information in each chapter. Every chapter includes practice exercises designed to promote skills in analyzing, evaluating and producing information. Offering practical, step-by-step advice and written in the same clear and accessible style as prolific author Arlene Fink’s other works, How to Conduct Surveys focuses on guiding students through the numerous choices in survey design and analysis to develop rigorous surveys.

Available Formats

ISBN: 9781071861325	Paperback	Suggested Retail Price: $75.00	Bookstore Price: $60.00
ISBN: 9781071861349	Electronic Version	Suggested Retail Price: $54.00	Bookstore Price: $43.20

See what’s new to this edition by selecting the Features tab on this page. Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa@sagepub.com. Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html.

For assistance with your order: Please email us at textsales@sagepub.com or connect with your SAGE representative.

SAGE
2455 Teller Road
Thousand Oaks, CA 91320
www.sagepub.com

Preface

About the Author

Chapter 1. Conducting Surveys: Everyone Is Doing It

Chapter 2. The Survey Form: Questions, Scales, and Appearance

Chapter 3. Getting It Together: Some Practical Concerns

Chapter 4. Sampling

Chapter 5. Survey Design: Environmental Control

Chapter 6. Analyzing and Organizing Data From Surveys

Chapter 7. Presenting the Survey Results

Index

Key features

NEW TO THIS EDITION:

How to properly use artificial intelligence (AI) to identify entire surveys and survey questions through appropriate querying techniques and rigorous evaluation.
Coverage of recruiting participants and administering surveys through social media gives readers contemporary and effective options for recruiting participants while understanding the implications for sampling.
Guidance for conducting surveys on smartphones help readers consider the appropriate situations for these now-ubiquitous devices.
Discussions of videoconference platforms such as Zoom and Microsoft Teams can help students maximize recruitment for surveys and their effectiveness.
Additional coverage of ethical survey research, including cultural validity and privacy concerns encourage readers to consider a survey's impact on both research and participants.
Updated language throughout reflects contemporary standards and will appeal to students.
Learning Objectives now structure the reading experience.

KEY FEATURES:

Helpful examples make it easy to learn how to apply relevant concepts.
Summing Up sections that highlight each chapter’s most important concepts help readers master key content.
Making the Decision sections help readers make informed choices by citing the advantages and disadvantages at each waypoint.
Standard checklists for writing transparent survey reports prepare students to write and report on their own rigorous surveys.

You are here

How to Conduct Surveys
A Step-by-Step Guide

Sage College Publishing

Related Products